Colombia, 2011. A seasoning company has launched a promotion, offering 2,000 pressure cookers in exchange for empty product containers. In Cartagena, Cristóbal, a 24-year-old man whose mother is obsessed with the idea, joins the line the night before the promotion starts. He thinks he’s at the front of the line, but soon realizes he is only in the middle. The fact that there are only two thousand pressure cookers doesn’t deter the more than 12,000 people who are lining up just in Cartagena.